Wilson Hernandez B., Julio Avellaneda, Gabriel Chavez Tafur

Organisation and country:

CIAD - Centro de Investigación Aplicada al Desarrollo (Centre for Applied Development Research), Peru


In Peru, the common elections dilemma (who should I choose?) is heightened by two information asymmetries: voters unaware of candidates profiles and candidates unfamiliar with the needs of their locality. This results in candidates' proposals unmatched with their locality's needs, and voters led by candidates’ personal marketing instead of by their ideas.

As a part of CIAD's 2014 election campaign, we addressed these two asymmetries with two complementary data visualisations: 'Get informed and choose' and the 'District Social Needs Index'. 

Candidates’ résumés were uploaded on the electoral authority’s website. However, their format (individual links) made their review virtually impossible. Anonymous-Peru published this information in database format, which we used for this project.

The objective of the data visualisation was to promote an informed vote among the 15 million voters in Peru through the presentation of the educational, political and judicial (sentences) profiles of the 104.000 candidates at the regional, provincial and district level in the country. The data visualisations also presented statistical data that could be filtered by political organisation, geographical scope, education, poverty, etc.

The data visualisation had a second objective: to measure the gender quota compliance and to identify gender disparities among candidates.

We have a multi-target approach based on a double strategy: ground information (driven conclusions) and open interactivity (multiple filters to facilitate the user to produce his or her own findings). This approach makes our data visualisation accessible to any target audience: laypersons, activists, technocrats, politicians and, the main audience of this project, the voters and the media.

Final vote count: