Video in Serbian only. English transcript available for download.


Stefan Sipka, Nebojsa Lazarevic


European Policy Center in Belgrade (Centar za evrposke politike - CEP), Serbia


This animation was developed for the project 'Think-Act-Impact: Ensuring Improved Implementation of EU Directives on Environmental Impact Assessment in Serbia', which comprises research as well as practical activities focused on environmental impact assessment (EIA) and particularly the functioning of institutions and public participation.

This animation primarily has wider public as its target group. The purpose of developing this animation was to explain in generally comprehensible language and through visualisations what the EIA is, and most importantly why is it important for citizens to take part in this procedure.

It consists of 10 slides and starts from concrete associations of a particular development project (factory, road, mine) and progressively leads the views towards more abstract and institutional issues concerning EIA including the role of the public in the procedure.

So far it has been published on online on official sites of the organisations implementing the project (CEP as a leading organisation and Ecological Center "Habitat" and Serbia on the Move as partner organisations), on YouTube and by presenting the animation on public events e.g. workshops.

As the animation was was published at the end of September, it is still too early to draw conclusions of its overall impact. At this point it has 163 views on Youtube. However the real number is higher than 200 because it was also shown offline during workshops (organised as additional project activities), as well as to other interested persons.

The project "Think-Act-Impact" is financially supported by the Royal Norwegian Embassy in Belgrade.

Communication strategy:

In addition to the animation, one 26-minute TV show was also published (accessible on CEP website), and a second TV show is under preparation. The goal of these video materials (animation and TV shows) is to depict the most important aspects of the EIA concerning institutions and public participation. That is achieved while presenting results of the project "Think-Act-Impact" due to fact that it included research whose results were useful to apply in the TV show and animation and to contribute to increased public participation in the EIA procedure.


Due to the fact that both TV show and animation were published only recently and that entire project is still ongoing, it is still early to draw conclusions of the communication impact of the published materials. Besides video materials, other communication activities consisted of publishing online reports and communicating the results of the project activities on public events.