Katy Harris from ODI's Development Progress programme is talking now about the process of developing infographics for the programme. They don't provide interactive visuals but try to tell clear stories with clear messages.
She highlights five different approaches to their development depending on the objective.
First approach starts from a key headline fact that can then be supported by the rest of the graphic.
Another starting point might be a surprising fact or figure.
Comparison and contextualisation is another way of working to make stats more tangible.
Showing causality can be important when talking about progress.
Sharing and extending the reach of research is the final objective. Have produced infographics designed to be shared on social media.