José Manuel Roche is now talking about impact of infographics with Save the Children's audiences.
He reminds us that not only does the research have to be good, but so does the communication. He is talking through an example from a recent report.
Headline was designed to establish a human connection. Interestingly, from the report they translated it into a few different styles of tweetable graphics. Some using infographics, others photos. The infographics, in this case, performed better.